Ideation – Where Business Ideas Come From

  • Blessing Chukwubuogum
  • 16 May 2020
  • 5 min read

Ideation is the creative process of generating, developing, and communicating new business ideas. When we plan to launch a new business, we either leverage an existing concept or we develop our own unique idea. The same applies to growing an existing business. I have always struggled with determining which is harder – finding the idea […]

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